Google AdSense Referral program: one dollar for a new Firefox user

Google launched AdSense referral program. Referrals is a feature of AdSense that allows you to increase your revenue, while increasing your users' awareness of useful products and services. By adding a referral button to your site, you can direct users to products like AdSense and Firefox + Google Toolbar. When your referral connects a user to AdSense or Firefox, you can generate more earnings while helping new web publishers monetize their websites or improve their web browsing experience.

When a user you've referred to AdSense first earns US $100, Google will credit your AdSense account with US $100. When a user you've referred to Firefox plus Google Toolbar runs Firefox for the first time, you'll receive up to $1 in your account, depending on the user's location.

Bill Gates on the future of the PC

Computer users are increasingly turning to new devices for accessing key applications and information. PDAs, mobile phones, even digital TV, are all changing attitudes towards the ubiquitous PC. But, not surprisingly, Microsoft chairman Bill Gates still sees the PC – albeit a very different one – as the future.

"The PC will be able to recognise speech, you will be able to use ink with it, and it will have a camera capability so it can see what is going on," he says.

"The tablet form factor will be something you just take with you to meetings. There is a lot to be done. The PC will be a phenomenal device compared with what it is now."


More at: Bill Gates exclusive interview.

Google Desktop 2 out of beta

Google Desktop 2 and Google Desktop for Enterprise have emerged from beta testing and can now be considered full-fledged software. In a sure sign that the search software has finally arrived, Google Desktop has its own blog.

Google Desktop 2, a free downloadable application, combines desktop search and the Google Sidebar, a floating tool palette that offers personalized news and other information based on a user's habits.

Dozens of new third-party Sidebar panels are now available like iTunes, Winamp control and an American Express panel to track and view credit card transactions in real time. The new software can also display maps related to the sites one visits while surfing the Net.

In addition, developers can use simple JavaScript to write plug-ins for Google Desktop 2.



Web 2.0



Great O'Reilly article that tries to define Web 2.0.


One of the most highly touted features of the Web 2.0 era is the rise of blogging. Personal home pages have been around since the early days of the web, and the personal diary and daily opinion column around much longer than that, so just what is the fuss all about?

At its most basic, a blog is just a personal home page in diary format. But as Rich Skrenta notes, the chronological organization of a blog "seems like a trivial difference, but it drives an entirely different delivery, advertising and value chain."

One of the things that has made a difference is a technology called RSS. RSS is the most significant advance in the fundamental architecture of the web since early hackers realized that CGI could be used to create database-backed websites. RSS allows someone to link not just to a page, but to subscribe to it, with notification every time that page changes. Skrenta calls this "the incremental web." Others call it the "live web".

Windows Live on Live.com

Bill Gates announced Windows Live and Office Live. Windows Live homepage looks underwhelming in Internet Explorer, and is broken in Firefox.

So now on Live.com we have weather forecasts, stock quotes, email, horoscopes, an RSS reader. You can drag & drop and expand & collapse sections to your liking, and if you’re logged in, you can also see your new Hotmail messages right on the front-page .

As soon as we see MS Word, MS Excel, and MS PowerPoint as actual working (D)HTML pages (Q1 of 2006), this could become interesting.





Photo by Niall Kennedy

More at: Crunchnotes.com

Google tweaks OpenOffice

OpenOffice has its roots in Sun Microsystems' StarOffice suite of programs. Five years ago, Sun turned its proprietary software into an open-source project. Only recently, however, has the competitor to Microsoft's Office attracted serious attention.

Now Google believes it can help OpenOffice--perhaps working to pare down the software's memory requirements or its mammoth 80MB download size, said Chris DiBona, manager for open-source programs at the search company.

Google's manager for open-source programs Chris DiBona told news.com: "We want to hire a couple of people to help make OpenOffice better."

Google Ads on TV

New York Times published an article titled: Google Wants to Dominate Madison Avenue, Too. According to the article, Google wants to use its technology to make ads on TV (and just about everywhere else) more relevant.

"Now Google is preparing to extend its technology to nearly every other medium, most significantly television. It is looking toward a world of digital cable boxes and Internet-delivered television that will allow it to show commercials tailored for each viewer, as it does now for each Web page it displays."

Google Print is back

Google has decided to continue with their plans of digitizing the content available in some of the biggest libraries in the world. Google Print is due to resume from tomorrow in spite of the fact that the company has been hit by two separate lawsuits claiming that the program breaks copyrights of the authors of the books.

Google Print is now scheduled to restart from November 1 after they suspended the process to give the publishers and authors enough time to contact the company if they objected to having their books stored in Google’s database. The deadline is now over and the Google Print program would continue as originally planned.

Major publishers represented by the Association of American Publishers had earlier sued Google this month for digitizing books without the permission of copyright holders. They claimed that Google should have contacted them regarding the copyrights of the content they owned. Before that, Google was sued by the Authors Guild for a similar reason.

Google continues to claim that their program adheres to fair use clause of the U.S. Copyright Act that allows for the reprinting of portions of copyrighted material for certain purposes. Interestingly, now both Yahoo! and Microsoft MSN have announced similar plans to digitize books but they are only targeting books, which are outside the copyright issues.

IBM uses Google technology

IBM, the world's largest computer services company, will use Google Inc.'s technology within its own search programs to help clients better find and manage information.

The agreement is part of IBM's new strategy, "Information as a Service," to provide software, hardware and services to make it easier to find and use data across various formats and locations, Chris Andrews, a spokesman, said in an interview today.

In linking with Google, IBM is tapping a technology used by more than 400 million users a month to search the Internet and desktop files. IBM, based in Armonk, New York, is betting it can use the technology to boost sales by helping customers manage their documents.

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