
While this feature is more difficult to find, you've probably noticed the colorful ball that's displayed when Google Reader loads new posts. The animation is one of the few colorful elements from the new Google Reader interface.

{ Thanks, Venkat. }










While the link to Reader has moved, you can continue to access Google Reader under the "More" dropdown. Or, you can also set a specific bookmark to reader.google.com for one-click access. Depending your browser, try dragging http://reader.google.com right from this post onto the bookmark bar on your browser (usually below the URL bar).

When we originally acquired Bloglines in 2005, RSS was in its infancy. The concept of "push" versus "search" around information consumption had become very real, and we were bullish about the opportunity Bloglines presented for our users. Flash forward to 2010. The Internet has undergone a major evolution. The real-time information RSS was so astute at delivering (primarily, blog feeds) is now gained through conversations, and consuming this information has become a social experience. As Steve Gillmor pointed out in TechCrunch last year, being locked in an RSS reader makes less and less sense to people as Twitter and Facebook dominate real-time information flow. Today RSS is the enabling technology – the infrastructure, the delivery system. RSS is a means to an end, not a consumer experience in and of itself. As a result, RSS aggregator usage has slowed significantly, and Bloglines isn't the only service to feel the impact. The writing is on the wall.












