facebook status - How to Increase Blog Traffic Article

It's easy to build a blog, but hard to build a successful blog with significant traffic. Over the years, we've grown the Moz blog to nearly a million visits each month and helped lots of other blogs, too. I launched a personal blog late last year and was amazed to see how quickly it gained thousands of visits to each post. There's an art to increasing a blog's traffic, and given that we seem to have stumbled on some of that knowledge, I felt it compulsory to give back by sharing what we've observed.

NOTE: This post replaces a popular one I wrote on the same topic in 2009. This post is intended to be useful to all forms of bloggers - independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Not all of the tactics will work for everyone, but at least some of these should be applicable and useful.

#1 - Target Your Content to an Audience Likely to Share

When strategizing about who you're writing for, consider that audience's ability to help spread the word. Some readers will naturally be more or less active in evangelizing the work you do, but particular communities, topics, writing styles and content types regularly play better than others on the web. For example, great infographics that strike a chord , beautiful videos that tell a story  and remarkable collections of facts that challenge common assumptions  are all targeted at audiences likely to share (geeks with facial hair, those interested in weight loss and those with political thoughts about macroeconomics respectively).

If you can identify groups that have high concentrations of the blue and orange circles in the diagram above, you dramatically improve the chances of reaching larger audiences and growing your traffic numbers. Targeting blog content at less-share-likely groups may not be a terrible decision (particularly if that's where you passion or your target audience lies), but it will decrease the propensity for your blog's work to spread like wildfire across the web.

#2 - Participate in the Communities Where Your Audience Already Gathers

Advertisers on Madison Avenue have spent billions researching and determining where consumers with various characteristics gather and what they spend their time doing so they can better target their messages. They do it because reaching a group of 65+ year old women with commercials for extreme sports equipment is known to be a waste of money, while reaching an 18-30 year old male demographic that attends rock-climbing gyms is likely to have a much higher ROI.

Thankfully, you don't need to spend a dime to figure out where a large portion of your audience can be found on the web. In fact, you probably already know a few blogs, forums, websites and social media communities where discussions and content are being posted on your topic (and if you don't a Google search will take you much of the way). From that list, you can do some easy expansion using a web-based tool like Double Click's Ad Planner:

Once you've determined the communities where your soon-to-be-readers gather, you can start participating. Create an account, read what others have written and don't jump in the conversation until you've got a good feel for what's appropriate and what's not. I've written a post here about rules for comment marketing, and all of them apply. Be a good web citizen and you'll be rewarded with traffic, trust and fans. Link-drop, spam or troll and you'll get a quick boot, or worse, a reputation as a blogger no one wants to associate with.

#3 - Make Your Blog's Content SEO-Friendly

Search engines are a massive opportunity for traffic, yet many bloggers ignore this channel for a variety of reasons that usually have more to do with fear and misunderstanding than true problems. As I've written before, "SEO, when done right, should never interfere with great writing." In 2011, Google received over 3 billion daily searches from around the world, and that number is only growing:

sources: Comscore + Google

Taking advantage of this massive traffic opportunity is of tremendous value to bloggers, who often find that much of the business side of blogging, from inquiries for advertising to guest posting opportunities to press and discovery by major media entities comes via search.

SEO for blogs is both simple and easy to set up, particularly if you're using an SEO-friendly platform like Wordpress, Drupal or Joomla. For more information on how to execute on great SEO for blogs, check out the following resources:

• Blogger's Guide to SEO (from SEOBook)
• The Beginner's Guide to SEO (from Moz)
• Wordpress Blog SEO Tutorial (from Yoast)
• SEO for Travel Bloggers (but applicable to nearly any type of blog - from Moz)

Don't let bad press or poor experiences with spammers (spam is not SEO) taint the amazing power and valuable contributions SEO can make to your blog's traffic and overall success. 20% of the effort and tactics to make your content optimized for search engines will yield 80% of the value possible; embrace it and thousands of visitors seeking exactly what you've posted will be the reward.

#4 - Use Twitter, Facebook and Google+ to Share Your Posts & Find New Connections

Twitter just topped 465 million registered accounts. Facebook has over 850 million active users. Google+ has nearly 100 million. LinkedIn is over 130 million. Together, these networks are attracting vast amounts of time and interest from Internet users around the world, and those that participate on these services fit into the "content distributors" description above, meaning they're likely to help spread the word about your blog.

Leveraging these networks to attract traffic requires patience, study, attention to changes by the social sites and consideration in what content to share and how to do it. My advice is to use the following process:

• If you haven't already, register a personal account and a brand account at each of the following - Twitter, Facebook, Google+ and LinkedIn (those links will take you directly to the registration pages for brand pages). For example, my friend Dharmesh has a personal account for Twitter and a brand account for OnStartups (one of his blog projects). He also maintains brand pages on Facebook, LinkedIn and Google+.
• Fill out each of those profiles to the fullest possible extent - use photos, write compelling descriptions and make each one as useful and credible as possible. Research shows that profiles with more information have a significant correlation with more successful accounts (and there's a lot of common sense here, too, given that spammy profiles frequently feature little to no profile work).
• Connect with users on those sites with whom you already share a personal or professional relationships, and start following industry luminaries, influencers and connectors. Services like FollowerWonk and FindPeopleonPlus can be incredible for this:

• Start sharing content - your own blog posts, those of peers in your industry who've impressed you and anything that you feel has a chance to go "viral" and earn sharing from others.
• Interact with the community - use hash tags, searches and those you follow to find interesting conversations and content and jump in! Social networks are amazing environment for building a brand, familiarizing yourself with a topic and the people around it, and earning the trust of others through high quality, authentic participation and sharing

If you consistently employ a strategy of participation, share great stuff and make a positive, memorable impression on those who see your interactions on these sites, your followers and fans will grow and your ability to drive traffic back to your blog by sharing content will be tremendous. For many bloggers, social media is the single largest source of traffic, particularly in the early months after launch, when SEO is a less consistent driver.

#5 - Install Analytics and Pay Attention to the Results

At the very least, I'd recommend most bloggers install Google Analytics (which is free), and watch to see where visits originate, which sources drive quality traffic and what others might be saying about you and your content when they link over. If you want to get more advanced, check out this post on 18 Steps to Successful Metrics and Marketing.

Here's a screenshot from the analytics of my wife's travel blog, the Everywhereist:

As you can see, there's all sorts of great insights to be gleaned by looking at where visits originate, analyzing how they were earned and trying to repeat the successes, focus on the high quality and high traffic sources and put less effort into marketing paths that may not be effective. In this example, it's pretty clear that Facebook and Twitter are both excellent channels. StumbleUpon sends a lot of traffic, but they don't stay very long (averaging only 36 seconds vs. the general average of 4 minutes!).

Employing analytics is critical to knowing where you're succeeding, and where you have more opportunity. Don't ignore it, or you'll be doomed to never learn from mistakes or execute on potential.

#6 - Add Graphics, Photos and Illustrations (with link-back licensing)

If you're someone who can produce graphics, take photos, illustrate or even just create funny doodles in MS Paint, you should leverage that talent on your blog. By uploading and hosting images (or using a third-party service like Flickr to embed your images with licensing requirements on that site), you create another traffic source for yourself via Image Search, and often massively improve the engagement and enjoyment of your visitors.

When using images, I highly recommend creating a way for others to use them on their own sites legally and with permission, but in such a way that benefits you as the content creator. For example, you could have a consistent notice under your images indicating that re-using is fine, but that those who do should link back to this post. You can also post that as a sidebar link, include it in your terms of use, or note it however you think will get the most adoption.

Some people will use your images without linking back, which sucks. However, you can find them by employing the Image Search function of "similar images," shown below:

Clicking the "similar" link on any given image will show you other images that Google thinks look alike, which can often uncover new sources of traffic. Just reach out and ask if you can get a link, nicely. Much of the time, you'll not only get your link, but make a valuable contact or new friend, too!

#7 - Conduct Keyword Research While Writing Your Posts

Not surprisingly, a big part of showing up in search engines is targeting the terms and phrases your audience are actually typing into a search engine. It's hard to know what these words will be unless you do some research, and luckily, there's a free tool from Google to help called the AdWords Keyword Tool.

Type some words at the top, hit search and AdWords will show you phrases that match the intent and/or terms you've employed. There's lots to play around with here, but watch out in particular for the "match types" options I've highlighted below:

When you choose "exact match" Ad-words will show you only the quantity of searches estimated for that precise phrase. If you use broad match, they'll include any search phrases that use related/similar words in a pattern they think could have overlap with your keyword intent (which can get pretty darn broad). "Phrase match" will give you only those phrases that include the word or words in your search - still fairly wide-ranging, but between "exact" and "broad."

When you're writing a blog post, keyword research is best utilized for the title and headline of the post. For example, if I wanted to write a post here on Moz about how to generate good ideas for bloggers, I might craft something that uses the phrase "blog post ideas" or "blogging ideas" near the front of my title and headline, as in "Blog Post Ideas for When You're Truly Stuck," or "Blogging Ideas that Will Help You Clear Writer's Block."

Optimizing a post to target a specific keyword isn't nearly as hard as it sounds. 80% of the value comes from merely using the phrase effectively in the title of the blog post, and writing high quality content about the subject. If you're interested in more, read Perfecting Keyword Targeting and On-Page Optimization (a slightly older resource, but just as relevant today as when it was written).

#8 - Frequently Reference Your Own Posts and Those of Others

The web was not made for static, text-only content! Readers appreciate links, as do other bloggers, site owners and even search engines. When you reference your own material in-context and in a way that's not manipulative (watch out for over-optimizing by linking to a category, post or page every time a phrase is used - this is almost certainly discounted by search engines and looks terrible to those who want to read your posts), you potentially draw visitors to your other content AND give search engines a nice signal about those previous posts.

Perhaps even more valuable is referencing the content of others. The biblical expression "give and ye shall receive," perfectly applies on the web. Other site owners will often receive Google Alerts or look through their incoming referrers (as I showed above in tip #5) to see who's talking about them and what they're saying. Linking out is a direct line to earning links, social mentions, friendly emails and new relationships with those you reference. In its early days, this tactic was one of the best ways we earned recognition and traffic with the SEOmoz blog and the power continues to this day.

#9 - Participate in Social Sharing Communities Like Reddit + StumbleUpon

The major social networking sites aren't alone in their power to send traffic to a blog. Social community sites like Reddit (which now receives more than 2 billion! with a "B"! views each month), StumbleUpon, Pinterest, Tumblr, Care2 (for nonprofits and causes), GoodReads (books), Ravelry (knitting), Newsvine (news/politics) and many, many more (Wikipedia maintains a decent, though not comprehensive list here).

Each of these sites have different rules, formats and ways of participating and sharing content. As with participation in blog or forum communities described above in tactic #2, you need to add value to these communities to see value back. Simply drive-by spamming or leaving your link won't get you very far, and could even cause a backlash. Instead, learn the ropes, engage authentically and you'll find that fans, links and traffic can develop.

These communities are also excellent sources of inspiration for posts on your blog. By observing what performs well and earns recognition, you can tailor your content to meet those guidelines and reap the rewards in visits and awareness. My top recommendation for most bloggers is to at least check whether there's an appropriate subreddit in which you should be participating. Subreddits and their search function can help with that.

#10 - Guest Blog (and Accept the Guest Posts of Others)

When you're first starting out, it can be tough to convince other bloggers to allow you to post on their sites OR have an audience large enough to inspire others to want to contribute to your site. This is when friends and professional connections are critical. When you don't have a compelling marketing message, leverage your relationships - find the folks who know you, like you and trust you and ask those who have blog to let you take a shot at authoring something, then ask them to return the favor.

Guest blogging is a fantastic way to spread your brand to new folks who've never seen your work before, and it can be useful in earning early links and references back to your site, which will drive direct traffic and help your search rankings (diverse, external links are a key part of how search engines rank sites and pages). Several recommendations for those who engage in guest blogging:

• Find sites that have a relevant audience - it sucks to pour your time into writing a post, only to see it fizzle because the readers weren't interested. Spend a bit more time researching the posts that succeed on your target site, the makeup of the audience, what types of comments they leave and you'll earn a much higher return with each post.
• Don't be discouraged if you ask and get a "no" or a "no response." As your profile grows in your niche, you'll have more opportunities, requests and an easier time getting a "yes," so don't take early rejections too hard and watch out - in many marketing practices, persistence pays, but pestering a blogger to write for them is not one of these (and may get your email address permanently banned from their inbox).
• When pitching your guest post make it as easy as possible for the other party. When requesting to post, have a phenomenal piece of writing all set to publish that's never been shared before and give them the ability to read it. These requests get far more "yes" replies than asking for the chance to write with no evidence of what you'll contribute. At the very least, make an outline and write a title + snippet.
• Likewise, when requesting a contribution, especially from someone with a significant industry profile, asking for a very specific piece of writing is much easier than getting them to write an entire piece from scratch of their own design. You should also present statistics that highlight the value of posting on your site - traffic data, social followers, RSS subscribers, etc. can all be very persuasive to a skeptical writer.

A great tool for frequent guest bloggers is Ann Smarty's MyBlogGuest, which offers the ability to connect writers with those seeking guest contributions (and the reverse).

Twitter, Facebook, LinkedIn and Google+ are also great places to find guest blogging opportunities. In particular, check out the profiles of those you're connected with to see if they run blogs of their own that might be a good fit. Google's Blog Search function and Google Reader's Search are also solid tools for discovery.

#11 - Incorporate Great Design Into Your Site

The power of beautiful, usable, professional design can't be overstated. When readers look at a blog, the first thing they judge is how it "feels" from a design and UX perspective. Sites that use default templates or have horrifying, 1990's design will receive less trust, a lower time-on-page, fewer pages per visit and a lower likelihood of being shared. Those that feature stunning design that clearly indicates quality work will experience the reverse - and reap amazing benefits.

These threads - 1, 2, 3 and 4 - feature some remarkable blog designs for inspiration

If you're looking for a designer to help upgrade the quality of your blog, there's a few resources I recommend:

• Dribbble - great for finding high quality professional designers
• Forrst - another excellent design profile community
• Behance - featuring galleries from a wide range of visual professionals
• Sortfolio - an awesome tool to ID designers by region, skill and budget
• 99 Designs - a controversial site that provides designs on spec via contests (I have mixed feelings on this one, but many people find it useful, particularly for budget-conscious projects)

This is one area where budgeting a couple thousand dollars (if you can afford it) or even a few hundred (if you're low on cash) can make a big difference in the traffic, sharing and viral-impact of every post you write.

#12 - Interact on Other Blogs' Comments

As bloggers, we see a lot of comments. Many are spam, only a few add real value, and even fewer are truly fascinating and remarkable. If you can be in this final category consistently, in ways that make a blogger sit up and think "man, I wish that person commented here more often!" you can achieve great things for your own site's visibility through participation in the comments of other blogs.

Combine the tools presented in #10 (particularly Google Reader/Blog Search) and #4 (especially FollowerWonk) for discovery. The feed subscriber counts in Google Reader can be particularly helpful for identifying good blogs for participation. Then apply the principles covered in this post on comment marketing.

Do be conscious of the name you use when commenting and the URL(s) you point back to. Consistency matters, particularly on naming, and linking to internal pages or using a name that's clearly made for keyword-spamming rather than true conversation will kill your efforts before they begin.

 

 

#13 - Participate in Q+A Sites

Every day, thousands of people ask questions on the web. Popular services like Yahoo! Answers, Answers.com, Quora, StackExchange, Formspring and more serve those hungry for information whose web searches couldn't track down the responses they needed.

The best strategy I've seen for engaging on Q+A sites isn't to answer every question that comes along, but rather, to strategically provide high value to a Q+A community by engaging in those places where:

• The question quality is high, and responses thus far have been thin
• The question receives high visibility (either by ranking well for search queries, being featured on the site or getting social traffic/referrals). Most of the Q+A sites will show some stats around the traffic of a question
• The question is something you can answer in a way that provides remarkable value to anyone who's curious and drops by

I also find great value in answering a few questions in-depth by producing an actual blog post to tackle them, then linking back. This is also a way I personally find blog post topics - if people are interested in the answer on a Q+A site, chances are good that lots of folks would want to read it on my blog, too!

Just be authentic in your answer, particularly if you're linking. If you'd like to see some examples, I answer a lot of questions at Quora, frequently include relevant links, but am rarely accused of spamming or link dropping because it's clearly about providing relevant value, not just getting a link for SEO (links on most user-contributed sites are "nofollow" anyway, meaning they shouldn't pass search-engine value). There's a dangerous line to walk here, but if you do so with tact and candor, you can earn a great audience from your participation.

#14 - Enable Subscriptions via Feed + Email (and track them!)

If someone drops by your site, has a good experience and thinks "I should come back here and check this out again when they have more posts," chances are pretty high (I'd estimate 90%+) that you'll never see them again. That sucks! It shouldn't be the case, but we have busy lives and the Internet's filled with animated gifs of cats.

In order to pull back some of these would-be fans, I highly recommend creating an RSS feed using Feedburner and putting visible buttons on the sidebar, top or bottom of your blog posts encouraging those who enjoy your content to sign up (either via feed, or via email, both of which are popular options).

If you're using Wordpress, there's some easy plugins for this, too.

Once you've set things up, visit every few weeks and check on your subscribers - are they clicking on posts? If so, which ones? Learning what plays well for those who subscribe to your content can help make you a better blogger, and earn more visits from RSS, too.

#15 - Attend and Host Events

Despite the immense power of the web to connect us all regardless of geography, in-person meetings are still remarkably useful for bloggers seeking to grow their traffic and influence. The people you meet and connect with in real-world settings are far more likely to naturally lead to discussions about your blog and ways you can help each other. This yields guest posts, links, tweets, shares, blogroll inclusion and general business development like nothing else.

I'm a big advocate of Lanyrd, an event directory service that connects with your social networks to see who among your contacts will be at which events in which geographies. This can be phenomenally useful for identifying which meetups, conferences or gatherings are worth attending (and who you can carpool with). The founder of Lanyrd also contributed this great answer on Quora about other search engines/directories for events (which makes me like them even more).

#16 - Use Your Email Connections (and Signature) to Promote Your Blog

As a blogger, you're likely to be sending a lot of email out to others who use the web and have the power to help spread your work. Make sure you're not ignoring email as a channel, one-to-one though it may be. When given an opportunity in a conversation that's relevant, feel free to bring up your blog, a specific post or a topic you've written about. I find myself using blogging as a way to scalably answer questions - if I receive the same question many times, I'll try to make a blog post that answers it so I can simply link to that in the future.

I also like to use my email signature to promote the content I share online. If I was really sharp, I'd do link tracking using a service like Bit.ly so I could see how many clicks email footers really earn. I suspect it's not high, but it's also not 0.

#17 - Survey Your Readers

Web surveys are easy to run and often produce high engagement and great topics for conversation. If there's a subject or discussion that's particularly contested, or where you suspect showing the distribution of beliefs, usage or opinions can be revealing, check out a tool like SurveyMonkey (they have a small free version) or PollDaddy. Google Docs also offers a survey tool that's totally free, but not yet great in my view.

#18 - Add Value to a Popular Conversation

Numerous niches in the blogosphere have a few "big sites" where key issues arise, get discussed and spawn conversations on other blogs and sites. Getting into the fray can be a great way to present your point-of-view, earn attention from those interested in the discussion and potentially get links and traffic from the industry leaders as part of the process.

You can see me trying this out with Fred Wilson's AVC blog last year (an incredibly popular and well-respected blog in the VC world). Fred wrote a post about Marketing that I disagreed with strongly and publicly and a day later, he wrote a follow-up where he included a graphic I made AND a link to my post.

If you're seeking sources to find these "popular conversations," Alltop, Topsy, Techmeme (in the tech world) and their sister sites MediaGazer, Memeorandum and WeSmirch, as well as PopURLs can all be useful.

#19 - Aggregate the Best of Your Niche

Bloggers, publishers and site owners of every variety in the web world love and hate to be compared and ranked against one another. It incites endless intrigue, discussion, methodology arguments and competitive behavior - but, it's amazing for earning attention. When a blogger publishes a list of "the best X" or "the top X" in their field, most everyone who's ranked highly praises the list, shares it and links to it. Here's an example from the world of marketing itself:

That's a screenshot of the AdAge Power 150, a list that's been maintained for years in the marketing world and receives an endless amount of discussion by those listed (and not listed). For example, why is SEOmoz's Twitter score only a "13" when we have so many more followers, interactions and retweets than many of those with higher scores? Who knows. But I know it's good for AdAge. :-)

Now, obviously, I would encourage anyone building something like this to be as transparent, accurate and authentic as possible. A high quality resource that lists a "best and brightest" in your niche - be they blogs, Twitter accounts, Facebook pages, individual posts, people, conferences or whatever else you can think to rank - is an excellent piece of content for earning traffic and becoming a known quantity in your field.

Oh, and once you do produce it - make sure to let those featured know they've been listed. Tweeting at them with a link is a good way to do this, but if you have email addresses, by all means, reach out. It can often be the start of a great relationship!

#20 - Connect Your Web Profiles and Content to Your Blog

Many of you likely have profiles on services like YouTube, Slideshare, Yahoo!, DeviantArt and dozens of other social and Web 1.0 sites. You might be uploading content to Flickr, to Facebook, to Picasa or even something more esoteric like Prezi. Whatever you're producing on the web and wherever you're doing it, tie it back to your blog.

Including your blog's link on your actual profile pages is among the most obvious, but it's also incredibly valuable. On any service where interaction takes place, those interested in who you are and what you have to share will follow those links, and if they lead back to your blog, they become opportunities for capturing a loyal visitor or earning a share (or both!). But don't just do this with profiles - do it with content, too! If you've created a video for YouTube, make your blog's URL appear at the start or end of the video. Include it in the description of the video and on the uploading profile's page. If you're sharing photos on any of the dozens of photo services, use a watermark or even just some text with your domain name so interested users can find you.

If you're having trouble finding and updating all those old profiles (or figuring out where you might want to create/share some new ones), KnowEm is a great tool for discovering your own profiles (by searching for your name or pseudonyms you've used) and claiming profiles on sites you may not yet have participated in.

I'd also strongly recommend leveraging Google's relatively new protocol for rel=author. AJ Kohn wrote a great post on how to set it up here, and Yoast has another good one on building it into Wordpress sites. The benefit for bloggers who do build large enough audiences to gain Google's trust is earning your profile photo next to all the content you author - a powerful markup advantage that likely drives extra clicks from the search results and creates great, memorable branding, too.

#21 - Uncover the Links of Your Fellow Bloggers (and Nab 'em!)

If other blogs in your niche have earned references from sites around the web, there's a decent chance that they'll link to you as well. Conducting competitive link research can also show you what content from your competition has performed well and the strategies they may be using to market their work. To uncover these links, you'll need to use some tools.

OpenSiteExplorer is my favorite, but I'm biased (it's made by Moz). However, it is free to use - if you create a registered account here, you can get unlimited use of the tool showing up to 1,000 links per page or site in perpetuity.

There are other good tools for link research as well, including Blekko, Majestic, Ahrefs and, I've heard that in the near-future, SearchMetrics.

Finding a link is great, but it's through the exhaustive research of looking through dozens or hundreds that you can identify patterns and strategies. You're also likely to find a lot of guest blogging opportunities and other chances for outreach. If you maintain a great persona and brand in your niche, your ability to earn these will rise dramatically.

Bonus #22 - Be Consistent and Don't Give Up

If there's one piece of advice I wish I could share with every blogger, it's this:

The above image comes from Everywhereist's analytics. Geraldine could have given up 18 months into her daily blogging. After all, she was putting in 3-5 hours each day writing content, taking photos, visiting sites, coming up with topics, trying to guest blog and grow her Twitter followers and never doing any SEO (don't ask, it's a running joke between us). And then, almost two years after her blog began, and more than 500 posts in, things finally got going. She got some nice guest blogging gigs, had some posts of hers go "hot" in the social sphere, earned mentions on some bigger sites, then got really big press from Time's Best Blogs of 2011.

I'd guess there's hundreds of new bloggers on the web each day who have all the opportunity Geraldine had, but after months (maybe only weeks) of slogging away, they give up.

When I started the SEOmoz blog in 2004, I had some advantages (mostly a good deal of marketing and SEO knowledge), but it was nearly 2 years before the blog could be called anything like a success. Earning traffic isn't rocket science, but it does take time, perseverance and consistency. Don't give up. Stick to your schedule. Remember that everyone has a few posts that suck, and it's only by writing and publishing those sucky posts that you get into the habit necessary to eventually transform your blog into something remarkable.

Good luck and good blogging from all of us at Moz!

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facebook status - How To Write An SEO-Friendly Article

This free report reveals the tips, secrets, and strategies of writing for search engine optimization.

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.

While keyword research is still crucial, search engine algorithms have evolved. Google treats the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance.

Thanks to blogging and social media platforms, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it, and tweeting it. Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.

How to Create Compelling Content that Ranks Well in Search Engines

This free 27-page report written by Copyblogger founder Brian Clark provides you a step-by-step strategy for creating content that scores links, is highly readable and engaging, and ranks well in search engines. You’ll discover:

• Why SEO Copywriting Still Matters
• How Search Engines Work
• Why You Have to Spoon Feed Search Engines
• The 5 Essential Elements of Search Engine Keyword Research
• How to Create Cornerstone Content That Google Loves
• Five Link Building Strategies That Work
• Five Areas to Focus On for Effective SEO Copywriting
• Why Writing for People Works for Search Engines
• How to Make SEO Copywriting Simple

How To Write An SEO-Friendly Article

Once you’ve done the keyword research for your website, you can then use those phrases strategically in your article submission campaign. By creating keyword focused articles, you’ll get much better results from your article marketing efforts by helping search engines to associate your website with particular keyword terms.

This article gives some quick article marketing tips on how to appropriately use your keywords in your article submissions:

1 – The Headline:

The purpose of your headline is to indicate the topic of your article.

Try to place the keyword phrase that you’re targeting at the beginning of your headline. This takes some thought – the goal is to create a headline that would capture the attention of your potential reader, but that also prominently displays the keyword phrase. The title also has to be grammatically correct and contain correct spelling.

The best SEO-friendly titles just look like a great title – no one should be able to tell that you have specifically crafted it with your keywords in mind.

Please note: In addition to the keyword research you completed for your website, it’s a good idea to also do keyword research for the topics of your articles. The phrases associated with your article topics will naturally be longer, say 3-8 words long. They are more specific than the main words that are associated with your website, but that makes them perfectly suited for article topics.

The main difference between these two types of words is that the ones you use in your title and article body are what you’d like the article to rank for, and the keywords you use in your resource box are the ones you’d like your website to rank for.

2 – The Article:

The topic of the article is determined by the title.

Try to repeat your keyword phrase in the first 5 sentences or so of the article, in a natural sounding way of course.

Then, just write naturally about your topic. Since the keyword phrase is closely related to the topic of your article, then variations of the phrase should appear naturally in your article. Don’t try to force it too much, and by all means don’t pepper your article with the keyword phrase.

The most important part about the article is that it is easy for a reader to understand and that it provides helpful information. So, focus on writing a well-written article that teaches your reader something. After carefully placing your keyword phrase in the 5 lines, don’t worry too much about how many times the keyword phrase appears in the article. It will show up every once in a while as you naturally write about your topic.

Also, it’s okay for the phrase to appear in different forms, for example, ‘race cars,’ ‘racing cars,’ ‘race car gear’, etc.

3 – The Resource Box:

The resource box is where you can tell a little about yourself and your business and where you can encourage the reader to click the link leading back to your website. This is also a great spot to put one of the keyword phrases that you’d like your website to rank highly for.

Many directories will allow you to create an anchor text link in your resource box. With an anchor text link, you can use your keyword phrase to form the link that leads back to your website. This helps search engines to associate that phrase with the topic of your website and can influence the search engine ranking for your site for that phrase.

Be sure not to use the same phrase each time though – you should have a list of keyword phrases for your website, and you can alternate those in your resource boxes. If you use the same phrase as anchor text each time, it can look suspicious to search engines, which could have negative SEO consequences for your website.

Let’s recap the main things to remember when creating an SEO friendly article:

=> Do your keyword research, and find phrases to target in your articles as well as phrases that you’d like your website to rank for.

=> Write naturally. The phrases that appear in your article should not be conspicuous or awkward sounding. They should just be a natural part of a helpful article.

=> Be sure to use proper spelling and grammar. This is necessary for the article to be published and also for readers to be able to understand what the article is saying.

After doing this a few times, writing an SEO-friendly article will be like second nature. You’ll become very skilled at creating content that’s useful to your readers, while at the same time crafting an article that will attract the attention of search engines.

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facebook status - How to Create A Facebook Page

How to Create a Facebook Page

Facebook Pages get a lot of search engine respect. Even "big business" takes them as seriously as they do with their own corporate websites. Learn what the big deal is about, and how you can make your own from scratch!

There has never been a better time to get your online business going with a Facebook page. Make it your 2012 New Years Resolution to tap into that *MASSIVE* Facebook population to get noticed, get selling...or just get attention!

What is a Facebook Page?

Getting started by actually finding the section

A Facebook Page, sometimes referred to as a "Fan Page," is a single page that you can create off of the Facebook.com domain for anything you want...a particular subject you like: a celebrity, a business profile, whatever your heart desires (as long as you have the legal rights to do so). Think of it as a one-page meeting place, with information, links, a message forum box, RSS and anything else you want. Best yet, anyone can create them. All you need is a Facebook account!

These days, it seems like everyone and everything important, famous or notable has one...from President Obama, to Coca Cola and Lady Gaga. The obvious question is "how do I get one for myself?" That's what this resource is all about!

Facebook Pages are important for a few reasons. They've been showing up high in search engine positions. Also, you can get unlimited "fans" for your Facebook Page, unlike the limit of 5,000 friends that your regular Facebook Profile is capped at. They're visible to search engines and visitors, too. So, unless you want to create a social networking site the hard way, a Facebook Page is almost like a specialized social networking mailing list that you can reach out to at any time!

How Do I Find Facebook Pages?!

Getting started by actually finding the section

How I found Facebook page

At first, it can be confusing to remember how to find Facebook Pages. Facebook changes its appearance on a regular basis, and things tend to get re-named or move around.

The Facebook Page icon looks like a little orange flag. It should be a default icon on the left-hand side of your front page (see screenshot on right) after you've created and used a Facebook Page. If it isn't...I'll make it even easier on you: click here for the Facebook Page creation screen - but make sure you're signed in to Facebook, first.

With the new design and layout in April 2011, Facebook Pages now has its own dedicated section, and is no longer lumped in with Facebook Groups and Ads.

If you'd like, visit the official Facebook Page for Facebook Pages (no joke), a place where Facebook Inc. updates the community on Facebook Page upgrades.

The New "Pages" Dashboard

Your general overview of all of your pages

New Facebook page

Facebook came to its senses in Spring 2011 and made this helpful Facebook Page dashboard. Since you're a Page newbie, it will probably look pretty barren, but it will eventually fill up with the pages you create, as well as their Likes & Activities statistics.

Each page will also show the number of notifications (fan posts) that have been made since you've last visited them. Best yet, this is where you can create a new page (go ahead, click that button on the upper right!)

Create a New Facebook Page

Categorizing and naming your new page

Go ahead - pick one of these 6 categories for your new page. When you do, the image flips up and reveals a drop-down box where you can choose something very specific to that category.

Once you've found a category that's similar to whatever your Page will be about, you can then type out the "Name" for your page. If you don't know what to pick, believe me, you'll have a more clear picture once you administer the Page for awhile. Once again, you can always change the category in the future if you believe something better should have been used.

Be extremely careful in naming your page, as it is PERMANENT and will be seen within the actual URL of your Facebook Page (for all of you SEO professionals, you'll immediately see the importance of this). Here's a warning from me to you:

Once you choose your Facebook Page name, AND, if you have 100 or more fans for that Page, the name is set in stone and can never be edited...not even if you contact Facebook directly and beg/complain/demand them to do it!

Your Page Is Ready...to get modifications!

That was easy. Technically speaking, you now own a Facebook Page! As you can see, it's bland and needs some serious modifications. Let's move to the next section for the customization of your new page:

Customizing Facebook Pages

Major Parts of a Facebook Page

This is what we'll review in this resource!

The image above shows a typical Facebook Page - it's from a Facebook Page Tutorial I created for you, which will remain in-tact so that you can see what I did.

In this resource, we'll go over each part, and what it means to you as a Facebook Page administrator. While everything looks simple enough, there are a lot of things you'll really need to know about each section of your Page. Using the numbers on this screenshot, here are the sections in this guide:

1. Profile Picture: This picture is a permanent fixture on the upper left corner of your Page. It also represents you whenever you post information or links on the page.


2. "About" Section: This small area allows you to include a very brief description of what your page is about, and should be used as a greeting for brand new visitors.


3. "Likes" Showcase: This often overlooked area is actually a big way to promote your other pages (or those of other Facebook Pages).


4. Page Title & Category: Your page is as good as what it's named. Once you reach a certain number of users, it's permanent. The category, however, can be edited anytime.


5. Page Body: The main event of your page. This is where you post new information or calls to action, and where your Page fans respond to them.


6. Administrative Links: As an admin, only you can see everything within this region. This is where you'll be able to edit how and what the page displays.

1) The Profile Picture

The Facebook Page's "face"

 

 Your Facebook Page picture is important. Think of it this way: its the image representation of your page and everything in it. When people search Facebook and look for Pages, one of the first things that will attract their eyeballs is the Page icon you chose.

Now that you can see how important this image is, make it count. Create a great image that represents what the Page's subject matter is about! Facebook Page images are displayed at 120x120 pixels, and will also generate a miniature 50x50 pixel version (the mini version appears next to every post and reply you make on your Page, and also shows up in Facebook search results). In the example above, I've uploaded a custom image for the example Facebook Page I'm working on.

2) The "About" Box

Write one or two sentences & a link to summarize the Page

The little "about box" you see below your Facebook Page profile picture is what you'll need to give first-time visitors the scoop on what the entire Page is about - make sure it's short and sweet!

With the new changes Facebook made in early 2011, a few things changed. First of all, this area is invisible unless you edit your page's "Basic Information" (Edit Page » Basic Information) and input something into the "About" field. Secondly, Facebook no longer auto-converts a typed out hyperlink into a backlink like it used to.

Take a look at my example. I've included a short description of what the Facebook Page is about in one sentence. If you've gotten accustomed to communicating in 140 characters on Twitter, you'll surely be able to sum up your page in this little box. When you're done typing, click the "Save Changes" button, and you're done.

3) "Likes" List

It's how to associate other Pages with yours!

Looking at #3 on my large screenshot a few paragraphs above, you'll see a little section on the left-hand sidebar of the Facebook Page that says "Likes." There's a link under it that says "Add to My Page's Favorites." Basically, this section allows you to "showcase" any other Facebook page within this section of your Page's sidebar. Or, better yet, your page can be featured on someone else's Facebook Page in this area.

This is how to do it: visit a Facebook Page that you really like (maybe one of your other Pages) and click the link on the left-hand side that says "Add to My Page's Favorites." A dialog box pops up, and you can choose which Page of yours that you want it to appear on. Make a selection, save, and it's done. This is also how other Page administrators can add your Page to their Page's "Favorites." In the above example, I added my 2nd Facebook Page for my personal website to the new Facebook Page Tutorial Page that I'm building for you.

4) Facebook Page Title & Category

It's all in a name...and a category

As previously discussed, changing the name of your Facebook is a problem once you've already saved it. Facebook remedied this. Kind of.

If, and only if you have 100 fans or less, you're now able to edit the name of your Facebook page by clicking its "Edit Page" link, clicking the "Basic Information" tab and changing its name in the "Name" field. Note that this only changes the name of the Facebook Page, which is also called the "title," since it appears at the top of the page and in every post you make on it. It doesn't change the Page's URL if you've set a vanity URL - that's permanent.

The bad news about this is the 100 fan cutoff. You have a major issue if your page has 100 fans and you desperately need to edit your Page name. It can't be done - the only option would be to re-start the Page from scratch (not an option for most).

If you REALLY need to change your Facebook Page's name and you have over 100 fans, the only way to do it is to delete fans until you hit 99 fans. It's not only a disrespectful thing to do to your fans, but it's also counter-productive. Then again, this is all a dumb punishment that Facebook gave to its long-time Page owners who were around before this rule went into effect.

As for your page category, you can always edit this by simply clicking "Edit Info" to the category of your Page, which is located directly under the title at the top of the page.

5) Facebook Page Body Area

Get the conversation started...add some content!

You can add anything you want to your Facebook Page. Copy and paste a Youtube URL into the "Write something..." bar, and it will convert to a thumbnail with a play button, and a mini-description of the video. Paste a URL, and it will grab the top-most image on that website and display it, along with the page description. Or, just type whatever you want, as you would with a Tweet. In other words, the functionality is identical to that of your Facebook Profile.

When you post something on your page, it's available to every single person who is a fan of that Page. Therefore, make sure that your spelling is correct, and that everything looks the way you want it to look. Also, note that people will be able to comment on whatever you're posting unless you've changed the default permissions to block them from doing so.

How do I get Facebook to display a thumbnail picture when I submit a link on my wall? This is a common question amongst bloggers and webmasters. The truth of the matter is that Facebook displays a little preview picture if it finds one within the body area of your article (Digg.com does this, too). You might notice that it will sometimes display multiple images it found on the page, that you can cycle through with a left & right arrow.

If you are a blogger or are running a website, make sure all of your pages has a postage stamp-sized image somewhere at the top of your article if you'd like it to appear when people share your stuff on Facebook!

6) Facebook Page Administration Links

Only you can see them!

Finally, the last major part of your Facebook Page is this set of administration links. They're on the top right-hand sidebar of your Page. Here's what each of these links do:

Facebook page

1. Use Facebook Page As [Your Page Name]: This strange new feature lets you "change roles" on Facebook. Click it, and you will no longer post or interact as yourself, but as your Facebook Page, even off your page and on Facebook.com itself. In other words, your posts will use your Facebook Page name and
   avatar. You can always change back to yourself
   if you select it.


2. Notifications: These are basically snippets of new events that have happened on your page, at the action of your fans. The purpose is to provide a quick way for you to see what new interactions were made.


3. Promote With An Ad: This takes you to Facebook Ads, a pay-per-click program that you can opt into.


4. View Insights: Think of this as your "Google Analytics" of Facebook Pages. Here, you'll get a bunch of metric counters, charts and other things that tell you how your pages are performing on a time spread.


5. Suggest to Friends: This allows you (the individual) to suggest your friends to "Like" your Facebook Page. Click it, and you'll get a dialog box where you can pick and choose which friends to suggest it to.

Publishing A Facebook Page

Why won't my Page go public?

Lots of new Facebook Page administrators often see a list of "to-do"s when they visit their newly created page (see the image on the right) and get frustrated. Why isn't the page showing? I thought I had done everything necessary?

Here are two things you should check in this case:

1. Did you "fan" your own Page?: Seems obvious, but if a page has "0 fans," it's not going to get published. Give it a little jumpstart.


2. Did you add any content?: Facebook won't see you as being a serious Page owner if your Page has no content in the body area. Add a handful of things - a few posts, a picture, a video, etc.

Facebook Page FAQs

"Should I Create A Facebook Page Or Group?"

Which is better?

The foremost question of anyone looking to get their feet wet in Facebook promotion: "Should I go with a Facebook Page, or a Facebook Group? What's the difference? What's more advantageous?"

Here's the deal: a Facebook Page can be seen as a one-stop shop for a particular subject. It's static, like a web page, and is traditionally used as the venue to bring a "voice" (YOUR voice) about a particular product or service to Facebook for other people to read and react to. That's why you see TV commercials where a company will actually advertise "Facebook.com/CompanyName". That's a Facebook Page.

People tend to "fan" things on Facebook because it adds to their persona and further defines who they are. It's also human nature to represent yourself for the things you find interesting, funny or relevant, and that's what Facebook Pages do in every sense of the term.

Here's a comparison, to make things easier:

• A Facebook Page is kind of like a blog. It gets updated by you, just like a website would. Use it to promote your small business, your personal website, or something else you have tangible or intellectual/legal rights to.


• A Facebook Group is kind of like a message board. It gets moderated by you, and its focus are the conversations that are posted to it by you and other members. It is central around calendar events and updates. Use it for: a cause (anti or for something), a local community (your town's baseball league), a discussion forum (religion and politics always fits the bill), a meet-up spot (think: your World of Warcraft clan, or something to that effect.)

Advantages of Facebook Pages over Groups

Undeniable pros for FB Pages!

Pages and Groups both have their own individual functions, but one shines over the other for several different reasons (I'm talking about Pages, if you hadn't guessed!)

• Pages Get Internal Promotion on Facebook.com
  Facebook Page updates will show up on your fans' page feed when they "Like" it - Facebook Group updates will not. They are promoted on the right hand "suggestion" column when your friends join them - Facebook Groups don't get this treatment.
  
• Pages Have More Options for Customization
  Groups are basically chat rooms, there's no real "look and feel" to them. Their primary focus is for live discussions that can be continued at any time. Pages, however, act more like a blog with actual content pieces and the ability to add new tabs, static information, and the like.
• Search Engine Visibility
  When it comes to getting visibility off of Facebook: Pages can be seen by non-Facebook users, and can be crawled by search engines as any other static page would. Facebook Groups cannot! It's also important to mention that Facebook Pages can have a "vanity URL" (Facebook.com/MyPage), where as Groups do not have this feature.
• Anonymity
  The creator of a group is forever immortalized on the group itself, with your linked Facebook avatar, stating that you are the group's admin. There is no way to remove this, which is bad news for those who wish to remain anonymous. Pages, on the other hand, are completely anonymous - nobody will know that you own it, unless you make a public statement!
• Groups can be really, really annoying
  Know how you'll comment on a friend's status, and then get an email every time someone else comments under your comment? Groups do this. Just imagine this happening on a very large scale since the posts in Groups are more like chat posts. Groups that have many members = a lot of these posts, on a constant basis. This is a default setting, and many find it to be annoying.

"Can I Have More Than One Facebook Account?"

Against the TOS or not?

"I have a good idea: I'll just create several different Facebook accounts so that I can organize my Facebook Pages amongst each one."

Bad idea! According to Facebook's terms of service, creating more than one personal Facebook account is NOT allowed. This is stated several times, and Facebook takes the issue seriously. In other words, I wouldn't attempt to create more than one account for the purpose of organizing Facebook Pages:

"Please be aware that managing multiple accounts is a serious violation of Facebook's Terms of Use. If we determine that an individual has more than one account, we reserve the right to terminate all of their accounts.

Maintaining multiple accounts, regardless of the purpose, is a violation of Facebook's Terms of Use. If you already have a personal account, then we cannot allow you to create business accounts for any reason."

"Can I Create Business-Related Facebook Pages In My Personal Account?"

One of the most frequently asked questions ever!

Most people are leery over the prospect of creating a Facebook Page for their home business, affiliate business...whatever business...within their personal Facebook account. Long story short - yes, you should create your Facebook Page in your personal account. The Facebook Page will then be in the possession of that account, and only you can access it (unless you appoint other administrators).

Don't worry about being showcased on your Facebook Page - you won't be. In fact, nobody will ever know of the owner of a Facebook Page, unless they went out of their way to let it be known. Your profile name, picture, etc. will never be visible on the page. Not even when you post things on the page (when you do, the Facebook Page's avatar and name appears as the poster, instead of yours).

Here's another scenario, though. Let's say your boss at work asks you to create a Facebook Page for the corporation. In this case, you would not want to create it within your personal account, but you'd want to create a new Facebook account entirely, for the business. Then, you can convert the account to a Facebook Business account (a warning on this: once you elect in to switching the account to a business account you can never undo it). Business accounts are stripped-down Facebook accounts that can only 1) manage Facebook Pages, and 2) manage Facebook Ads. That's all. Nothing more.

"How Can I Transfer A Facebook Page to Someone Else?"

It's slightly tricky but definitely possible

Facebook says that you can't transfer a Facebook Page to someone else. Well, that's not entirely true.

You can set someone else as the administrator of the page, and then you can be demoted to a regular fan. Once that happens, they become the new "owner" the page.

This process can also be used if you want to delete your entire Facebook account, but not lose your Facebook Pages. Simply appoint your relative or best friend as the Page administrator. Then, delete your account...and create a new Facebook account. Visit the pages you transferred to your relative/friend, and "like" them. Then, have your relative/friend set you as the administrator. Finally, remove them as the administrator. You're now the Facebook Page owner, again!

"What Happens If A Facebook Page Is Cybersquatted?"

If it's trademarked, don't take the risk!

If you didn't already know, a "cybersquatter" is someone who knowingly registers a domain name of a trademarked product or company name.

Back in the old days of the 'net, it was a good way to blackmail that company into paying you a large sum of cash for the name. Then came the Anti Cybersquatting Consumer Protection Act of 1999. Now, it's a great way to get a company to force you to hand it over, or else.

Just like how you should never register a domain name with a trademarked company or product name in the title, you should never create a Facebook Page to represent one. In other words, don't create a Facebook Page called "Coca-Cola" or "Ford Trucks." This is something that Facebook takes seriously, and will either delete your Page or entire Facebook account for trademark infringement when spotted. Here's the official statement:

"Only the official representative of an organization, business, celebrity, or band may create a Facebook Page. If you would like to create a Facebook presence for a celebrity or organization and you are not officially authorized to do so, we suggest you create a Facebook group instead, as these may be created and maintained by any user."

Facebook also cracks down on anyone attempting to "sell" a page, or use their page as a way to solicit affiliate links or spam a list of fans. I've heard more than one case where people who have posted a single affiliate link on their Facebook Page have gotten their ENTIRE account banned.

"What Happens When Facebook Disables My Facebook Page?"

Psst, your account may follow, too!

With the inception of Facebook Community Pages (explained below), Facebook has been cracking down on what they believe are un-warranted usages of Facebook Pages.

More than likely, if your page isn't about a brand or company that you legally represent, it will either be converted to a Community Page or it will be closed. Depending on how badly you've violated the Terms of Service, your account could be banned, too. This is the message that Facebook will send to you if they've banned one of your Facebook Pages:

You created one or more Pages that have been removed for violating our Terms of Use. A Facebook Page is a distinct presence used solely for business or promotional purposes. Among other things, Pages that are hateful, threatening, or obscene are not allowed. We also take down Pages that attack an individual or group, or that are set up by an unauthorized individual. If your Page was removed for any of the above reasons, it will not be reinstated. Continued misuse of Facebook's features could result in the permanent loss of your account. If you need further assistance with this issue, please visit http://www.facebook.com/help/contact...=page_disabled. The Facebook Team

As you can see, there are two terms here that will trigger the disabling of a page:
1) hurtful/threatening/obscene content, and 2) unauthorized usage or representation.

"What is a Facebook Community Page?"

When your Facebook Page gets usurped by Facebook

Back in the Spring of 2010, Facebook rolled out "Community Pages." Basically, they are generic Facebook Pages maintained by Facebook for very broad topics. To see an example of a Facebook Community Page, check out this one for "Small Business Owner."

The characteristics of a Facebook Community Page are the generic gray-and-white "molecule" logo (seen on right) with a dashboard purely of "related posts," which are nothing more than recent posts containing the page's main keyword that are pulled from public profiles in the Facebook universe. Community Pages also have this disclaimer at the bottom of the page:

"Community Pages are not affiliated with, or endorsed by, anyone associated with the topic."

Facebook Community Pages sparked controversy when they first came out, because Facebook Inc. started to commandeer people's Facebook Pages if they became "too popular" (I put that in quotes, because there was no benchmark defining that term) and would convert the Page to a Community Page against the owner's will.

Hello,

The Page "[PAGE NAME HERE]" has been recategorized as a Community Page. Community Pages represent causes, topics and ideas (as opposed to official entities such as businesses, bands and public figures). This change has not affected your Page's presence on Facebook.

If you think your Page has been miscategorized, please use the following link to let us know.

[LINK]

The Facebook Team

Above: This is the email that Facebook sends you if it 'takes over' your Facebook Page and converts it to a Community Page. It only happened to me once, back on April 7, 2010.

Points to note about Facebook Community Pages:

• Facebook Inc. "owns" and "operates" them.
• There's no telling if or when one of your Pages could be converted into one.
• In other cases, they are auto-generated when you type things into your profile's "likes and interests" section. These words get auto-hyperlinked. If one of these hyperlinks doesn't exist yet, Facebook will hyperlink it and create a Community Page about it.

Getting Ranked in Facebook's "Search Engine"

SEO within Facebook - who would have known?

If you hadn't noticed, Facebook has its own search engine. Go ahead - try it out and search for something. Above, I tried "Toyota." See how the results are all Facebook Pages at the top? It just goes to show how important Pages are! Anyway, Facebook lists results that have seemingly no rhyme or reason. For instance, why is a page with nearly 70,000 fans listed BELOW another one with almost 49,000? Facebook uses an algorithm just like how all search engines do. If you create a new page, it gets an instant boost in Facebook search rankings, to give you a chance to be seen. There's more to it, though:

You'll want to make sure your Facebook Page is all ready to go once you hit "publish." Unless it's a truly one of a kind topic, make sure you have your title, content, pictures, links and everything else ready to go. With some luck, your initial broadcast on Facebook.com will give you a few Fan adds, which will get the ball rolling. Remember: Facebook Pages that are constantly updated and continue getting fans (especially ones who interact with the page) will appear higher in Facebook Page search results! The more your Page "picks up steam," the more it will become glued to the top of a search result for the keyword you've set it to in your Page title. Maybe that's why the Prius page is doing better than the Toyota USA one!

Create a Facebook Page Tab

Add a "splash screen" that people see first

A "tab" can be used as an introductory screen with graphics, links text or other things that visitors see before they even get to your Facebook Page wall. Here's a separate tutorial I've put together for creating one:

How to Create A Facebook Page Tab

A Facebook Page Tab can be used as a "splash" page or welcome page that visitors see the instant they visit your Facebook Page. This tutorial will show you how...

 

 

Bookmark Your Facebook Page

Traditional SEO as a part of your back linking strategy

Submit your Facebook Page to social networking or bookmarking sites like Delicious, Faves.com, Diigo, Mixx and all the rest. Don't forget to send out a Tweet, too. I've also written a Squidoo page about dofollow social bookmarking services - be sure to check it out for some other great recommendations. Don't forget to advertise your new Facebook Page in your e-mail signature!

Suggest It To Your Friends

The best way to widely promote your Facebook Page

Here's the logical way to promote your Facebook Page: click the "Suggest to Friends" link on the left-hand menu under your Page picture, and manually select friends. Here's a few things to keep in mind, though: you can't select all friends, it can only be done one by one...also, when you suggest a Page to these friends, Facebook doesn't allow you to attach a personal message to it. So, your friends will only see a notification on their dashboard saying "[Your Name] suggests you become a fan of [Your Page]". Of course, they might not know that this is your page unless you tell them ahead of time, and many of them might click the little "x" and dismiss it. Therefore, tell your friends ahead of time that you're inviting them.

Don't make the mistake I first made: I once invited about 500 people to become a fan of my page. I literally sat there and clicked 500 profile icons one by one. I had no idea that we couldn't attach a personal message, and was pretty upset after sending the request. As a result, only 35 of 500 friends had fanned the page. It was an epic fail.

Put a Facebook Like Box on Your Blog

Even major corporations are doing it!

One of the coolest ways to promote your Facebook Page is with a Facebook Like Box. It's a widget that you can access through the administrator menu of your page (click the "edit page" link on the dashboard), and the option for it is on the right column under the "Promote your page" title.

Facebook Like Boxes display random fans from your page (all of them are represented by their icon and first name, and are clickable, bringing your to their profile page). It lists the number of fans for your page, and also includes a link going to the page itself. You can toggle the "Facebook" stripe on top of the box, the random fan icons, and a "news feed" of recent posts. Overall, these Like Boxes are widely recognizable as many major companies are putting them on their pages to boost their social networking campaigns. You can further tweak how the Like Box works, too.

Want to get one? Go here, enter the URL for your Facebook Page, and tweak a few settings. Then, put the code on your blog or site!

Do Nothing. That's right, be lazy.

Hey, it could just promote itself!

There are pages I've created that have amassed 1,000 fans in less than a month, just by simply existing. That's right, I didn't do a damn thing. I just created a page that hadn't been thought of yet, and it wound up being the first thing that showed up if you searched for its keyword.

Sometimes, pages don't need to be promoted. If you've found that niche that nobody else has, 'Facebook search' is all that's needed to eventually get noticed. This is a really crappy method, though. However, there is one way to start spreading the "virus": simply be a fan of your own page.

Facebook will then automatically post on your/your friends' wall that you've become a fan of [whatever your page is called]. Some of them might be curious, and click the link. Some of them might also fan the page. Then, their friends will see that they are now a fan of that page. THEY might get curious, and fan the page, too. These are the only scenarios where being lazy pays off as a Facebook Page administrator!

Intro to Facebook Page Statistics

Marketers, are you paying attention?

If you're a marketer or are creating pages for any kind of promotional or corporate purpose, you are probably wishing that your Facebook Page had Google Analytics. Well, here's something that's close enough: Facebook has built-in analytics for Facebook Pages!

Based on my screenshot above, here are the 5 main components of these analytics:

1. This week's statistics: This is a brief run-down of what happened this week in terms of Page fans liking, commenting and posting on your Page wall. The more engaged you are with your Page's community, the more these numbers will rise. Post a question, poll or anything that entices someone to give an opinion, and you'll continue to see higher stats here.


2. Interactions graph: This graph takes your weekly statistics and puts them in graph form, for those who need a visual. The drop-down gives you options for interactions, interactions per post, post quality, posts, discussion posts, reviews and mentions.The graph will display a 1-year spread.


3. Demographics: This very important bar graph gives you a rundown of male vs. female interactions on your Facebook Page in regard to the information within the "interactions graph" mentioned above, along with their age brackets. It lets you see which gender and age group is most engaged with your Facebook Page.


4. Fan Data Chart: This chart gives you a visual representation of total vs. unsubscribed fans (people who lurk on your page but don't fan it). The line will give you the number of fans on a given page when you hover your mouse over it. Additional drop-down options include new/removed fans, top countries, top countries, demographics, page views, unsubscribes/resubscribes and media consumption.


5. Fan Data Demographics: This bar-chart version of the data mentioned in the Fan Data Chart gives you the same data, but in numerical format. It also includes gender and age bracket data.

My Facebook Page Has No Analytics...Why?!

It's not available at default...you have to unlock the option!

Your Pages' analytics option will unlock once you have what Facebook considers to be a significant number of fans and interactions. This exact number is never truly defined, but don't worry: you won't need a ton of interaction, just an ample amount. You can get the ball rolling by posting interactive questions, pictures, videos and other things that will prompt your fans to leave comments or click the "like" link.

If you don't fit the requirement, your bar charts will not display, but will have the notification seen in the screenshot above appearing in their place. That "Learn More" link will open up a pop-up box that says:

When you create compelling content, your fans may choose to interact with the material by commenting, liking, or writing on your Wall. These fans help to spread your content virally throughout Facebook, as their engagement leads to organic stories being published in their friends' News Feed.

Your Post Quality is determined by the percentage of your fans that engage when you post content to your Page. It is calculated on a rolling seven-day basis. The number of stars depends on how your Post Quality compares to similar Pages (for example, Pages that have a similar number of fans.)

To increase the number of Interactions and improve your Post Quality you may consider:

* Making sure that your posts, whether they are Status Updates, photos, links, or videos, are relevant to your fans. Posting engaging content is the best way to get people to interact with your Page.

* Posting frequently, but not posting an overwhelming amount of content that users may find spammy or burdensome to consume.

* Increasing your total fan base to generate more interactions:
Promote your page with an ad

Facebook Page Statistics...Via eMail!

Free reports sent to you each week

 

Facebook has been sending its Facebook Page owners a brief rundown of their Pages' analytics for quite awhile, but let's face it - it was always pretty ugly, with plain text and no eye appeal. In August 2010, Facebook redid these emails and included a few graphics to jazz up the look and feel of the report, as seen to your right.

These emails are great for the lazy Facebook Page webmaster - if you fail to log in on a regular basis to check your stats, don't worry about it! They'll just get emailed over to you. All of them, in one long email.

On these reports, you'll see info about your monthly users, likes, number of wall posts and visits for the week...as well as last week's numbers in comparison, along with eye-catching green up arrows and red down arrows. It's a great way to peer at the entire week of activity without having to do it the hard way.

Facebook Page Vanity URLs

Rename pages to "Facebook.com/YourPage"

On 12:01 A.M., June 13, 2009 - Facebook opened up the option of allowing users to name their Facebook Pages with a vanity URL, in the same fashion of how they were allowed to create a username (Facebook.com/username)...and boy, were a lot of internet geeks up late, frantically attempting to "register" Facebook Page names.

However, Facebook put a hefty requirement for vanity URL registration. Since then, it has changed quite a bit. In the current day, all pages need to fulfill the requirement of having at least 25 fans in order to have a vanity URL. Read on to learn how you can name your pages:

How to Name a Facebook Page

Got at least 25 fans? Register your Facebook URL!

This process is strangely difficult to figure out, as Facebook never posted the link for naming a Page on the Pages dashboard. To get started, visit the Facebook Page user name dashboard. From there, you'll see a list of every single Facebook Page you run in a dropdown list. Every Facebook Page that is eligible for naming will have a text box appearing to the right of it when selected. Pages that are not yet eligible (i.e., ones that don't have 25 fans yet), will simply show a message saying that it is not ready at this time.

Vanity URL eligibility
Only pages that have 25 fans or more are eligible to have a vanity URL. If you have the ability to advertise your Facebook Page on your website or e-mail footer, it would be in your best interest to attain that number of fans as quickly as possible.

The Vanity URL for your Facebook Page needs a minimum of five characters - but you'll be hard-pressed to ever find one that short, since Facebook seems to restrict them for future purposes. One thing's for sure: it is not possible to register generic, single-word Facebook URLs (like facebook.com/diamonds or facebook.com/cars). So, you're limited to compound words or phrases, only (as you guessed it, those short, generic word URLs are probably being reserved for "Big Business" purposes, or who knows what else).

If your Facebook Page is not eligible for naming, you will get the following message:

(pagename) is not eligible for a username at this time. In the future, (pagename) will be able to set a username. Learn more.

Using periods in your Page name

When naming a page, you can only use letters, numbers and periods. Usernames that have periods essentially count both as a "period" and "non-period" version, making it worth your while to use them. For instance, "facebook.com/my.page" also counts as "facebook.com/mypage" - in essence, it's like having two usernames in one. Nobody else will be able to register either, too! If you want to use periods in your Facebook Page name by default, know that you're limited to only four periods total.

Facebook shows their seriousness about Page name legitimacy

If You Own a Trademark - You're In Luck!

Skip to the front of the line and get your FB Page name

Here's some great news, if you own a registered trademark: Facebook will be extremely helpful in assisting you with a custom URL on a page. All you'll have to do is create a page for your business or trade name (or, if you already have one - that's fine, too)...then, fill out a Username IP Infringement Form.

This form requires you to have your trademark registration number ready. Remember, that number is in the form of "01/234567" - simply input it in the "Trademark Registration #" field. Trademark owners are exempt from the "minimum 25 fans" rule for pages! If you don't have a registered trademark for your business, I highly recommend getting one if you can afford it. LegalZoom Online Trademarks is a reputable service that will do it for you.

In the description field, tell the Facebook representative that you are not reporting an infringing user, but you are a trademark owner, and would like to secure the name of your company as a Facebook Page. The representative should reply to you rather quickly - usually within 24 hours, and assist you with getting this task done. I've done it twice - once for the company I work for, and another time for a registered trademark I own, and Facebook has been nothing but helpful and speedy in both situations.

Facebook Page Resources

Official Facebook documents and tutorials

Facebook Pages Official Page

This is an official Facebook Page about Facebook Pages, created by, well, Facebook! Use it to look for tips and tricks about how to get the most out of this service.

Browse Facebook Pages

Out of ideas? Look at what other people have created. Here's a directory of all Facebook Pages. You just might learn something new!

Facebook Pages PDF Manual

You won't want to miss this one - a downloadable, all-inclusive PDF created by Facebook to help you create a great Facebook Page!

Facebook Page Usernames

Facebook's official FAQ about setting usernames for your Facebook Page.

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