Ads as a Source of Information

At the most recent Google earnings call, Sergey Brin said some interesting things regarding the ads from search results pages. Google tries to reduce the number of ads that are displayed and the number of queries that show ads as it improves the targeting and the ads are more effective.

We try to reduce our coverage at the same time as improving the monetization. But clearly that's not the ideal strategy indefinitely, because we don't want to end up with no ads. And in fact from a quality point of view, we now find our ads are a significant addition quality-wise to our page. They are just a very important source of information. (...) We're all the time running experiments. We run some people without any ads at all, and we know that our ads add value so we know that we're happy about having them.

Jonathan Rosenberg quoted Larry Page, who "often says that we'd be best off if we just showed one ad, the perfect ad". Showing ads that are relevant to the context makes the sponsored links section an alternative to the list of search results, but I wouldn't call some paid links "a very important source of information". Most ads try to convince people to buy a product or a service and to achieve this they may use manipulation or misleading messages.


Last year, one of Google's ad blogs tried to convince healthcare companies to promote their messages using Google ads:

Moore's film [Sicko] portrays the industry as money and marketing driven, and fails to show healthcare's interest in patient well-being and care. Sound familiar? Of course. The healthcare industry is no stranger to negative press. A drug may be a blockbuster one day and tolled as a public health concern the next. (...) Many of our clients face these issues; companies come to us hoping we can help them better manage their reputations through Get the Facts or issue management campaigns. (...) We can place text ads, video ads, and rich media ads in paid search results or in relevant websites within our ever-expanding content network. Whatever the problem, Google can act as a platform for educating the public and promoting your message.

Advertisers have an agenda and they're rarely objective. They provide facts that are difficult to verify and they rarely support their claims.


AdWords has a big list of guidelines that includes supporting competitive claims, third party verification of the claims and an accurate representation of a product, but not all the ads respect these guidelines.


In an interview from 2004, Sergey Brin said that Google's ads "aren't distracting; they're helpful. (...) We know that when people are looking for commercial things, they use the ads. They know they're ads and they know they're just commercial, yet they use them."

Did you use Google's ads as a source of information? You could check your ad history to see if the ads that attracted your attention supported their claims and offered useful information.

Is a Google Talk Contact Invisible?

Sometimes error messages can reveal more than they were supposed to. Rahul Bansal writes about a simple trick that helps you find out if one of your Google Talk contacts is offline or uses the invisible mode. The trick takes advantage of Google's off the record feature which lets you chat with your contacts without saving the conversations in Gmail.

"Chats that have been taken off the record aren't stored in your Gmail chat history, or in the Gmail chat history of your contact. You and the person you're talking to can both see when a chat is taken off the record, and you'll be notified if off the record mode is disabled. Your off the record settings will apply whenever you chat with this person, until one of you makes a change."

Let's say you want to know if your co-worker Michael is really offline. If you start a chat when he is online and select "go off the record", none of your messages will be saved in Michael's Gmail account. That means the next time Michael appears to be offline and you send a message, there are three possibilities:

1. Michael is offline or he has blocked you: Google will display the error "Michael did not receive your chat" (Gmail Chat) or "Michael may not have received your message" (Google Talk gadget). Offline messages are sent as regular messages in Gmail, but this is not possible because the conversations between you and Michael are off the record. Michael won't receive your message.

2. Michael is invisible: you won't see any error, but Michael will receive your message.

Michael is "invisible"

Michael is now offline

"Now the only tricky part is finding a user online for once to set chat off the records. This doesn't seem hard as invisible status is still limited to Gmail version of Google Talk and you may be in luck if your friend uses Google Talk desktop clients/gadgets or third party IM client to chat," concludes Rahul. It's important to note that the invisible status is available in Gmail Chat, Google Talk gadget, Google Talk Labs Edition and Google Talk for iPhone, not just in Gmail Chat. Of course, your contact can always disable the "off the record" setting or block you.