Google Filters Suggestions Associated with Copyright Infringement

Google started to filter search suggestions that include terms associated with copyright infringement like "torrent", "bittorrent", "rapidshare", "megaupload". It's a slippery slope and Google's suggestions will be less useful since they'll no longer include many popular searches.

Last month, Google explained that this is one of the changes intended to address copyright infringement. "We will prevent terms that are closely associated with piracy from appearing in Autocomplete. While it's hard to know for sure when search terms are being used to find infringing content, we'll do our best to prevent Autocomplete from displaying the terms most frequently used for that purpose."

Blacklisting keywords like "torrent" is a terrible way to prevent copyright infringement since users can always type queries without Google's help. The main consequence is that Google will appear to be broken and users will no longer trust the suggestions because they're censored. Last year, Google started to become politically correct by removing the suggestions for queries like [why are muslim]. There will always be complaints about the suggestions, but starting to arbitrarily blacklist keywords opens a can of worms and makes it easy to remove other controversial suggestions. As Mashable says, "this is a subtle form of censorship, and at first glance it seems trivial. However, even though the censorship is slight, it still indicates Google's willingness to change its search protocols to satisfy the needs of a certain business group, in this case members of the entertainment industry."

Google doesn't blacklist "pirate bay", "isohunt", "mediafire", "cracks", "serial numbers", "keygen" and there's a simple trick to bypass the existing filters: start your queries using the blacklisted keywords (for example: [torrent ubuntu 10.10]).


Gmail Tests Image Ads

Greg Sterling spotted image ads in Gmail and this seems to be a controversial Gmail experiment. A Google spokesperson said that Google "recently started experimenting with image ads on messages with heavy image content." Greg confirmed that the image ads aren't displayed next text-only messages and they sometimes appear next to HTML messages that include a lot of images, especially newsletters.



Gmail's image ads are contextually targeted, but it's unlikely that users will tolerate them well. After all, one of Gmail's selling points was that it only used relevant text ads. Here's Google's answer from 2005 to the question "What makes Gmail different?": "There are other differences in the way Gmail provides access to your email. For example, Gmail automatically groups an email and the replies to it as a conversation. That means you always see a message in its proper context. And there are no pop-ups or banner ads in Gmail, just relevant text ads and links to related pages". Google's explanation continues: "[Gmail ads] are small and unobtrusive. They don't fill half your screen and we don't make you read them just to get to your inbox. Ads are never inserted into the body text of either incoming or outgoing Gmail messages and you won't see any pop-ups or untargeted banner ads in Gmail."

It's interesting to see that a Gmail page about privacy explains that "showing relevant advertising offers more value to users than displaying random pop-ups or untargeted banner ads". The key words are "random" and "untargeted".

{ Thanks, Greg. }

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