Google Sets Will Be Shut Down

Google Sets, one of my favorite Google Labs experiments, will be shut down on September 5, just like Google Squared. Launched in 2002, Google Sets is the only experiment from the early days of Google Labs that's still available, even though it hasn't graduated.



The great thing about Google Sets is that it only did one thing and did it very well: automatically generating lists from a few examples. Google Sets used the explicit and implicit lists from the pages indexed by Google and tried to find the lists that were relevant to the examples entered by users. For example, you could enter "Honda" and "Toyota" and Google Sets returned a long list of car brands.







The patent filed in 2003 explains that, at that time, there wasn't any "mechanism for quickly and efficiently generating lists of items given one or more example". Web pages included a lot of lists: some of them were created using special HTML tags (<ul>, <ol>, document headers), others used tables, while most of them were items separated by commas or tabs. The patent was filed by Simon Tong, a researcher who contributed to Google's ranking algorithm, designed AdSense's targeting algorithm and Gmail's spam detection's learning algorithm, and Jeff Dean, who designed Google's crawling, indexing, and query serving systems, BigTable and MapReduce, the initial version of Google's advertising serving system and a lot more.



Google Sets was the building block for Google Squared, a service that generated lists and information about the items. If you type "dogs" in Google Squared, you'll see a list of dog breeds, related images, descriptions, the size and the country of origin. The list of dog breeds is now also displayed at the bottom of Google's results page for [dogs]. The attributes aren't yet available in Google Search, but this feature will probably added in the future.





While Google Sets and Google Squared will no longer be available, they're still used in Google Search to better understand the content of a page and to provide lists of related searches.

Creating a Google Account Requires to Enter Your Birthday

Last year, I reported that creating a Google account requires entering your birthday if you are in the US. It seems that this requirement is no longer limited to the US and changing your location can't be used as a workaround.





If you're younger than 13 years old and you enter your real birthday, you'll see this message: "Google could not create your account. In order to have a Google Account, you must meet certain age requirements. To learn more about online child safety, visit the Federal Trade Commission's website."





Children's Online Privacy Protection Act makes it difficult to collect personal information from children under 13, so that's probably the reason why Google decided to prevent these users to create an account. For example, Google would have to "obtain verifiable parental consent from the child's parent." That's not the case when your school created a Google Apps account for you, since the school has to obtain parental consent.



It's interesting that you can't edit your birthday from your account and that Google deletes the accounts of the children under 13, unless they provide a way to show that the birthday is incorrect. From Google's FAQ:

You can re-enable your account by following our instructions to confirm that you are old enough to have a Google Account. You will see these instructions when you attempt to sign back in to your account. We currently offer two ways to confirm your age:



1. Sending in a signed form via mail or fax with a copy of your current, government-issued ID showing your date of birth, or

2. Performing a small transaction ($0.30 USD) on a valid credit card.

Creating a Google account is more and more complicated. Sometimes Google will ask to enter your phone number in order to confirm that you're actually a human (and not a bot) and now you also need to enter your birthday. Some services require to create a Google Profile and if you want to use Google+, you need to use your real name or "the name your friends, family or co-workers usually call you". If something goes wrong, you'll have to prove that it's your name.



{ Thanks, Herin. }