Do Questions Lead to Innovation?

Google's CEO, Eric Schmidt, talks about Google's plans and their partners in an interesting interview from Time. He also explains that people at Google put a lot of questions, some of them leading to ideas and new products.

We run the company by questions, not by answers. So in the strategy process we've so far formulated 30 questions that we have to answer. I'll give you an example: we have a lot of cash. What should we do with the cash? Another example of a question that we are debating right now is: we have this amazing product called AdSense for content, where we're monetizing the Web. If you're a publisher we run our ads against your content. It's phenomenal. How do we make that product produce better content, not just lots of content? An interesting question. How we do make sure that in the area of video, that high-quality video is also monetized? What are the next big breakthroughs in search? And the competitive questions: What do we do about the various products Microsoft is allegedly offering? You ask it as a question, rather than a pithy answer, and that stimulates conversation. Out of the conversation comes innovation. Innovation is not something that I just wake up one day and say 'I want to innovate.' I think you get a better innovative culture if you ask it as a question.

Labels

Web Search Gmail Google Docs Mobile YouTube Google Maps Google Chrome User interface Tips iGoogle Social Google Reader Traffic Making Devices cpp programming Ads Image Search Google Calendar tips dan trik Google Video Google Translate web programming Picasa Web Albums Blogger Google News Google Earth Yahoo Android Google Talk Google Plus Greasemonkey Security software download info Firefox extensions Google Toolbar Software OneBox Google Apps Google Suggest SEO Traffic tips Book Search API Acquisitions InOut Visualization Web Design Method for Getting Ultimate Traffic Webmasters Google Desktop How to Blogging Music Nostalgia orkut Google Chrome OS Google Contacts Google Notebook SQL programming Google Local Make Money Windows Live GDrive Google Gears April Fools Day Google Analytics Google Co-op visual basic Knowledge java programming Google Checkout Google Instant Google Bookmarks Google Phone Google Trends Web History mp3 download Easter Egg Google Profiles Blog Search Google Buzz Google Services Site Map for Ur Site game download games trick Google Pack Spam cerita hidup Picasa Product's Marketing Universal Search FeedBurner Google Groups Month in review Twitter Traffic AJAX Search Google Dictionary Google Sites Google Update Page Creator Game Google Finance Google Goggles Google Music file download Annoyances Froogle Google Base Google Latitude Google Voice Google Wave Google Health Google Scholar PlusBox SearchMash teknologi unik video download windows Facebook Traffic Social Media Marketing Yahoo Pipes Google Play Google Promos Google TV SketchUp WEB Domain WWW World Wide Service chord Improve Adsence Earning jurnalistik sistem operasi AdWords Traffic App Designing Tips and Tricks WEB Hosting linux How to Get Hosting Linux Kernel WEB Errors Writing Content award business communication ubuntu unik