More YouTube Ads

Two years after being acquired by Google, YouTube still hasn't figured out how to monetize the site. "We believe the best products are coming out this year. And they're new products. They're not announced. They're not just putting in-line ads in the things that people are trying. But we have a number — and, of course, Google is an innovative place," said Eric Schmidt in August.

One of the new products replicates Google's search ads and adjusts them to a video site. "Sponsored Videos is a self-serve advertising platform that will allow you to promote your video to the audience you are interested in reaching in an easy, effective, democratic, and affordable way. Then, when people use YouTube to search for videos, YouTube will display the most relevant, compelling videos alongside the search results," explains YouTube Blog. Any company or YouTube user from the US can promote his channel or one his videos next to the search results.

Since YouTube controls the search results and hosts the videos, it can provide more measurable results. YouTube can track if the user watched the entire video, if he subscribed to the channel or clicked on the link to the advertiser's homepage.


Another part of YouTube's monetization strategy is expanding the in-video ads to embeddable players. "To date, YouTube has only run ads against partner videos on YouTube itself, and with people viewing millions of embedded YouTube videos every day, this meant that partners were not generating revenue from their views outside YouTube.com. But now, YouTube partners will be able to capitalize on their popularity across the internet and generate revenue from their content no matter where their video lives," informs AdSense Blog. Until now, many YouTube partners disabled the option to embed videos because they couldn't make money from this distribution channel. This change will only affect 4% of the videos uploaded to YouTube, but the percentage of views is much more significant.


The text ads displayed at the bottom of the video can be minimized, but they could cover an important part of a video (for example: annotations, captions) and they're distracting. Most of them link to web pages, but there are some ads that open a new video inside the player.

Google needs to make YouTube profitable and it's nice to see that the ads are often relevant, they don't interrupt videos and they don't make you wait.

Labels

Web Search Gmail Google Docs Mobile YouTube Google Maps Google Chrome User interface Tips iGoogle Social Google Reader Traffic Making Devices cpp programming Ads Image Search Google Calendar tips dan trik Google Video Google Translate web programming Picasa Web Albums Blogger Google News Google Earth Yahoo Android Google Talk Google Plus Greasemonkey Security software download info Firefox extensions Google Toolbar Software OneBox Google Apps Google Suggest SEO Traffic tips Book Search API Acquisitions InOut Visualization Web Design Method for Getting Ultimate Traffic Webmasters Google Desktop How to Blogging Music Nostalgia orkut Google Chrome OS Google Contacts Google Notebook SQL programming Google Local Make Money Windows Live GDrive Google Gears April Fools Day Google Analytics Google Co-op visual basic Knowledge java programming Google Checkout Google Instant Google Bookmarks Google Phone Google Trends Web History mp3 download Easter Egg Google Profiles Blog Search Google Buzz Google Services Site Map for Ur Site game download games trick Google Pack Spam cerita hidup Picasa Product's Marketing Universal Search FeedBurner Google Groups Month in review Twitter Traffic AJAX Search Google Dictionary Google Sites Google Update Page Creator Game Google Finance Google Goggles Google Music file download Annoyances Froogle Google Base Google Latitude Google Voice Google Wave Google Health Google Scholar PlusBox SearchMash teknologi unik video download windows Facebook Traffic Social Media Marketing Yahoo Pipes Google Play Google Promos Google TV SketchUp WEB Domain WWW World Wide Service chord Improve Adsence Earning jurnalistik sistem operasi AdWords Traffic App Designing Tips and Tricks WEB Hosting linux How to Get Hosting Linux Kernel WEB Errors Writing Content award business communication ubuntu unik