Who's afraid of Google

It seems no one is safe: Google is doing Wi-Fi; Google is searching inside books; Google has a plan for ecommerce.

Of course, Google has always wanted to be more than a search engine. Even in the early days, its ultimate goal was extravagant: to organize the world's information. High-minded as that sounds, Google's ever-expanding agenda has put it on a collision course with nearly every company in the information technology industry: Amazon.com, Comcast, eBay, Yahoo!, even Microsoft.

VIDEO
Who's threatened: Comcast and other cable providers, Yahoo!, TV networks that still shun the Net
Reality check: Google Video is up and running. The question is, How much content can it attract - or pay for - to fill the database. Watch for a strategic acquisition, even something big. TiVo?

CLASSIFIEDS
Who's threatened: craigslist, eBay, Monster, Tribe.net
Reality check: This may be an extension of Froogle rather than a stand-alone product. But it could expand to everything from travel to eBay-like offerings.


TELECOM
Who's threatened: Comcast, SBC, Verizon, Vonage, what's left of AOL
Signs of panic: Surprisingly few so far, partially because Google says it has no plans to offer Wi-Fi beyond San Francisco. Still, Comcast coined the word Comcastic - is that its answer to Googlicious?
Reality check: Something's clearly afoot, and it could be big. With great power comes great regulation - so Google recently opened a DC lobbying shop to combat "centralized control by network operators."

OPERATING SYSTEMS
If anyone can fulfill the dream of turning the Internet into the operating system, it's Google. If the company chooses to develop an OS, the move will cement Google's other initiatives into a powerful whole.
Who's threatened: Apple, Microsoft
Reality check: The migration of applications from PCs to the Net is already happening - and it's key to Google's future. But the likelihood of a Google OS depends on what Microsoft accomplishes with its new OS, Vista.

PRINT
What if a search engine trolled not just every page on the Web, but every page in every book? Amazon.com tried it first, then Google said it would "make the full text of all the world's books searchable by anyone."
Who's threatened: Amazon, Microsoft, book publishers
Reality check: Making every book searchable sends a clear signal that Google has the brawn to organize the world's information. But a vicious backlash could drown out that message.

PRODUCTIVITY PROGRAMS
Google joined with Sun Microsystems in October to jointly promote and distribute apps like the Google Toolbar and Sun's free OpenOffice software. Wider distribution of the toolbar, Google's most potent Trojan horse, gives the search engine access to a world of desktops.
Who's threatened: Apple, Corel, Microsoft
Reality check: It may be a fiendishly clever way to attack one of Microsoft's highest-margin products, but this tactic can't be a top priority. Google Toolbar will thrive without Sun.

From: Wired.com

Google to digitize rare documents from around the world

Google has pledged to donate $3 million to the U.S. Library of Congress. They are going to help setup a system in place for creating digital copies of rare documents from around the world. This is just the latest step being taken by the search engine giant to expand the scope of their Google Book Search initiative earlier called Google Print.

With this announcement, Google becomes the first tech company to back the World Digital Library, a concept that began to take shape about five months ago. The program is loosely based on a similar plan called Library of Congress’ American Memory project, which was launched some 11 years ago.

Google co-founder Sergey Brin said that this investment required little decision making as it goes on to help them achieve their goals of making the entire information available in the world available for search on the internet. Brin said during a Monday interview: "This is a philanthropic initiative for us. It’s all about making more information available to more people."

"We are trying to do a documentary record of other great cultures of the world. How much we will be able to do will depend on how many additional partners we attract," said James Billington, librarian of Congress.

Search engines blind test

Yesterday, Webmasterbrain.com begun the Search Engine Experiment to discover which of the top search engines really offers the most relevant search results. With 5,000+ participants thus far, here are the partial results:



Test results are automatically updated every 15 minutes.

Searching is the number two web activity

Using a search engine is now the number two activity for web users, research has found.

According to the Pew Internet and American Life Project, the number of US web users taking advantage of search engines has risen sharply since mid-2004 – from 30 per cent of the US web population in July 2004 to its current level of 41 per cent, which translates to some 59 million Americans.

The Pew Internet and American Life Project also found that those likely to spend more time on search engines tend to be in their 30s and well off.

The report added: "Those who use search engines on an average day tend to be heavy internet users. They are much more likely to have broadband connections than dial-up connections; to log on to the internet several times a day; and to have spent considerable time online during the day."

Good news then for search giant Google. Recent research by Nielsen/Netratings found that Google now has some 46 per cent market share in search, double that of its nearest rival Yahoo! Search, with 23 per cent.

Despite the increase in traffic, searching has yet to catch up with the top internet function of email. According to the report, around 52 per cent of all US internet users are pressing the 'send' button on an average day.

Google Analytics - No more sign-ups

According to the Google Analytics "sign up" page, they have temporarily disallowed people from signing up. They also removed the "Add new profile" link from inside analytics which previously allowed a single account to track up to 40 different Web sites. With 234,725 Analytics accounts created (and probably over 200,000 additional profiles), Google has went from tracking zero to almost half a million in about a week.

Find music / mp3 on Google

del.icio.us mp3s (list of popular mp3 links on del.icio.us; you can play them on the spot)

intitle:"index of" +"last modified" +"parent directory" +description +size +(wma|mp3) Madonna hung up (Google search for unprotected directories of audio files or files of type mp3 and wma -- in this case Madonna's Hung up. Replace the artist and the song with anything you like.)

The Hype Machine is a web site that gathers songs posted on MP3 blogs and presents them in an easy to consume manner.

Using these links and many more you can discover great music, but not always legal mp3s.

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