How to make money without doing evil


Rebecca MacKinnon, one of the world's most prominent online rights activists writes on her blog, "Google has caved in," and says the action "contradicts its mission statement: 'don't be evil.'" On Thursday MacKinnon modulated herself somewhat, even noting that on the censored Google one can still find reports describing the recent events at Dong Zhou village, where police shot citizen protesters, as a "blood crime" or "massacre."

If Google made a mistake, it may have been to adopt its famous slogan ("Don't be evil") years ago, long before the possibility ever dawned on founders Brin and Larry Page that the company they were starting might one day have a market cap of $128 billion, as it does now. Evil is a strong word, and to spout such rhetoric rightly raises expectations that are now being disappointed.

But the reality is that no business that aims to make money -- as Google of course does -- can make decisions purely on moral grounds. Morality must be part of the calculus, but so must the interests of shareholders. Managing a modern business is increasingly a matter of juggling competing values and goals. Google continues to do a good job of this, in my opinion.

New motto: Don't be unprofitable. Creating a censored Google for China was a rational and responsible act for a commercial business.

Labels

Web Search Gmail Google Docs Mobile YouTube Google Maps Google Chrome User interface Tips iGoogle Social Google Reader Traffic Making Devices cpp programming Ads Image Search Google Calendar tips dan trik Google Video Google Translate web programming Picasa Web Albums Blogger Google News Google Earth Yahoo Android Google Talk Google Plus Greasemonkey Security software download info Firefox extensions Google Toolbar Software OneBox Google Apps Google Suggest SEO Traffic tips Book Search API Acquisitions InOut Visualization Web Design Method for Getting Ultimate Traffic Webmasters Google Desktop How to Blogging Music Nostalgia orkut Google Chrome OS Google Contacts Google Notebook SQL programming Google Local Make Money Windows Live GDrive Google Gears April Fools Day Google Analytics Google Co-op visual basic Knowledge java programming Google Checkout Google Instant Google Bookmarks Google Phone Google Trends Web History mp3 download Easter Egg Google Profiles Blog Search Google Buzz Google Services Site Map for Ur Site game download games trick Google Pack Spam cerita hidup Picasa Product's Marketing Universal Search FeedBurner Google Groups Month in review Twitter Traffic AJAX Search Google Dictionary Google Sites Google Update Page Creator Game Google Finance Google Goggles Google Music file download Annoyances Froogle Google Base Google Latitude Google Voice Google Wave Google Health Google Scholar PlusBox SearchMash teknologi unik video download windows Facebook Traffic Social Media Marketing Yahoo Pipes Google Play Google Promos Google TV SketchUp WEB Domain WWW World Wide Service chord Improve Adsence Earning jurnalistik sistem operasi AdWords Traffic App Designing Tips and Tricks WEB Hosting linux How to Get Hosting Linux Kernel WEB Errors Writing Content award business communication ubuntu unik