Local search is a growing business as many people try to find better products and services in their neighborhood. Local advertising is much more targeted so it's more relevant to the potential buyer. "We're working hard to integrate local search and local advertising. Most of the business that people are involved in is local. Most of the things you buy on a daily basis are from local businesses, and that business is probably larger than the current advertising business because they're generally undeserved." said Eric Schmidt two years ago. "The longer term goal is to have businesses give us very timely local information. So, for example, they'll say we have too much of this or too much of that product, and we want to have a sale. The goal is to have the computers arrange that real time and send out targeted advertising to interested parties nearby." (from a Fortune interview).
Here's the new interface:
... and the old one:
This is YellowPages.com, a popular online directory of businesses:
The map seems like a catchy feature: it's not that useful as a static feature, but it gives a good hint that the OneBox result it's more relevant than the rest of the results.
{ Via Blogoscoped. }