On YouTube's Success

Deepak Thomas and Vineet Buch wrote an interesting about YouTube, titled "YouTube Case Study: Widget marketing comes of age". They explain the key factors that assured YouTube's success.

Online video definitely existed before YouTube came into vogue. However, uploading videos, sharing and watching them was quite cumbersome. (...) Video files were too large to be e-mailed. (...) Viewers would typically need to wait for the entire video to download before they could start watching it. This was a problem not limited to just peer-to-peer video sharing. Most professional websites with video content had the same issue. Downloading the video was just half the battle. Users needed to install the appropriate video player, the free versions of which often behaved like "spyware". (...)

Distributing popular and hard-to-find video clips was clearly a success factor. Clips of the popular, long-running television show, Saturday Night Live was a particularly significant example. (...)

YouTube allowed users to easily embed any hosted videos on web pages or blogs. This turned out to be particularly popular with social-networking websites, especially MySpace. (...)

While the technology platform used by YouTube was not particularly remarkable, it was designed to solve the problem at hand. The technology concept was to encode videos in the Macromedia Flash format and take advantage of the millions of computers which already had the Flash player installed on it.

YouTube was launched when social networks started to become popular, when the bandwidth became cheaper and people wanted an interactive alternative to TV. But other sites did similar things, but couldn't have YouTube's success. I wonder why.

{ via Greg Linden. }

Labels

Web Search Gmail Google Docs Mobile YouTube Google Maps Google Chrome User interface Tips iGoogle Social Google Reader Traffic Making Devices cpp programming Ads Image Search Google Calendar tips dan trik Google Video Google Translate web programming Picasa Web Albums Blogger Google News Google Earth Yahoo Android Google Talk Google Plus Greasemonkey Security software download info Firefox extensions Google Toolbar Software OneBox Google Apps Google Suggest SEO Traffic tips Book Search API Acquisitions InOut Visualization Web Design Method for Getting Ultimate Traffic Webmasters Google Desktop How to Blogging Music Nostalgia orkut Google Chrome OS Google Contacts Google Notebook SQL programming Google Local Make Money Windows Live GDrive Google Gears April Fools Day Google Analytics Google Co-op visual basic Knowledge java programming Google Checkout Google Instant Google Bookmarks Google Phone Google Trends Web History mp3 download Easter Egg Google Profiles Blog Search Google Buzz Google Services Site Map for Ur Site game download games trick Google Pack Spam cerita hidup Picasa Product's Marketing Universal Search FeedBurner Google Groups Month in review Twitter Traffic AJAX Search Google Dictionary Google Sites Google Update Page Creator Game Google Finance Google Goggles Google Music file download Annoyances Froogle Google Base Google Latitude Google Voice Google Wave Google Health Google Scholar PlusBox SearchMash teknologi unik video download windows Facebook Traffic Social Media Marketing Yahoo Pipes Google Play Google Promos Google TV SketchUp WEB Domain WWW World Wide Service chord Improve Adsence Earning jurnalistik sistem operasi AdWords Traffic App Designing Tips and Tricks WEB Hosting linux How to Get Hosting Linux Kernel WEB Errors Writing Content award business communication ubuntu unik