Cricket World Cup is an important sporting event held every four years since 1975. This year, the event will be hosted by the West Indies from March 13 to April 28.
Like it did last year with FIFA World Cup, Google uses this event to showcase some of its services. The most important incentives from the special page dedicated to this event are:
* two gadgets for the Personalized Homepage that display the scores and the latest news about the event
* five gadgets for Google Desktop, including one that lets you view the latest YouTube videos related to cricket matches
* a blogging contest for the best blog that covers the event (the blog should be hosted at Blog*Spot)
* a special blog created in association with Google
* an orkut community
Google tries to show the usefulness of some of its tools by connecting them to an important event. Probably the most successful promotion of a Google product happened last year and was a contest that advertised a movie called The Da Vinci Code.