Google, a Non-Profit Organization?

"PSAs are non-profit organization ads that are served to pages when targeted ads are unavailable, or when Google is unable to gather content from the page. Publishers do not receive earnings for clicks made on PSAs," mentions a page from Google AdSense's help center.

I noticed a Google ad from a Romanian site that promoted Google search. The ad linked to the Google search results for a historical question regarding the Romanian Independence War, but it was labeled as "Public Service Ad". Since when is Google a non-profit organization?


It's not the first time when Google uses public service ads to promote its own services. Last year, Google promoted a special page about the US elections using public service ads.

According to Wikipedia, "public service advertising is the use of commercial advertising techniques for non-commercial purposes. (...) Such advertising is generally produced and distributed on a cooperative basis by governmental agencies or nonprofit organizations acting in concert with private advertising and mass media companies. In most cases, the nonprofit provides the programming that is to be advertised, while the participating advertising agency and media companies provide creative services, media planning, and dissemination services on a pro bono basis."

{ Thanks, Philipp. }

Labels

Web Search Gmail Google Docs Mobile YouTube Google Maps Google Chrome User interface Tips iGoogle Social Google Reader Traffic Making Devices cpp programming Ads Image Search Google Calendar tips dan trik Google Video Google Translate web programming Picasa Web Albums Blogger Google News Google Earth Yahoo Android Google Talk Google Plus Greasemonkey Security software download info Firefox extensions Google Toolbar Software OneBox Google Apps Google Suggest SEO Traffic tips Book Search API Acquisitions InOut Visualization Web Design Method for Getting Ultimate Traffic Webmasters Google Desktop How to Blogging Music Nostalgia orkut Google Chrome OS Google Contacts Google Notebook SQL programming Google Local Make Money Windows Live GDrive Google Gears April Fools Day Google Analytics Google Co-op visual basic Knowledge java programming Google Checkout Google Instant Google Bookmarks Google Phone Google Trends Web History mp3 download Easter Egg Google Profiles Blog Search Google Buzz Google Services Site Map for Ur Site game download games trick Google Pack Spam cerita hidup Picasa Product's Marketing Universal Search FeedBurner Google Groups Month in review Twitter Traffic AJAX Search Google Dictionary Google Sites Google Update Page Creator Game Google Finance Google Goggles Google Music file download Annoyances Froogle Google Base Google Latitude Google Voice Google Wave Google Health Google Scholar PlusBox SearchMash teknologi unik video download windows Facebook Traffic Social Media Marketing Yahoo Pipes Google Play Google Promos Google TV SketchUp WEB Domain WWW World Wide Service chord Improve Adsence Earning jurnalistik sistem operasi AdWords Traffic App Designing Tips and Tricks WEB Hosting linux How to Get Hosting Linux Kernel WEB Errors Writing Content award business communication ubuntu unik