An unlisted video uploaded to Google's YouTube channel announces a new service for shoppers and sellers: Google Trusted Stores. The program "makes it easy for online shoppers to identify stores that provide an excellent online shopping experience," explains Google. The URL of the new service returns an error message: http://www.google.com/trustedstores, but that's because it wasn't officially launched.
It's likely that Google will show a Trusted Store badge next to the ads for the online stores that provide a great experience and have a good track record of shipping on time and providing excellent customer service.
Right now, Google shows an average rating and a link to user reviews:
