Radioactive Yak discovered that Google wants an Interactive TV Product Manager and some sofware engineers with experience in emerging TV standards and deploying robust, high-volume applications for consumer devices."You will identify key market trends that are shaping user behavior when watching Television. These include but are not limited to the intersection of internet and Television technologies, video-on-demand, personal video recorders and emergence of next generation set-top-boxes with IP connectivity. You will then identify areas where use of Google’s search and advertising technology can enhance this user experience and define appropriate products to deliver these user benefits." (Google Jobs)
Google aims to extend AdSense advertising program offline, in print and television. The problem is how will Google deliver contextual ads: they will just match the show content or the viewer profile?
Related: Google ads on TV